Non linear thinking often brings me to the cutting edge of new technologies or investments.  I am known for “thinking outside the box.”  I also have come to realise life is complicated, so I work to simplify as much as possible, for as many as possible.  My work with businesses, consulting, and community development is greatly about understanding the complex relationships between all the parts (people, systems, culture) of something and the outcome of the sum of many parts.

I would call this way of processing asymmetrical, non-linear thinking.  As all family and work teams of mine know, at heart, I am a problem solver. When a problem of some sort catches my interest, inventing a solution and bringing it to life for the benefit of others is where my own person potential, meaning, and purpose come together.

Solving problems for people is fundamentally at the heart of any organisational mission or business.  I was recently reading an interview with Kate Dill who is the head of experience design at AirBnB.  She said, We’re not only designing objects, we’re designing strategies. We’re designing teams. We’re designing the way we work. That’s where I learned that design is actually something far broader. Great design thinks about the business, the planet, the users that are going to be impacted by those decisions. You’re thinking through big questions like what are the implications of these choices? What is the problem I’m trying to solve? What is the outcome? We seek to make the right decisions based on all of those factors—making the appropriate compromises to find a solution that will be the best fit for all of these variables. That, to me, is design.

The older I get, the more I have realised that all my life I have been designing solutions to problems.  Someone brings me a problem on the way to the results they seek.  I think about it.  I launch into it from many different perspectives.  Then we build the design, plan the implementation, and build the results. 

Katie Baker and Kevin Baker seek leaders who want to realise their full potential in life as clients.  We would call you, but don’t know your number.  We hope this helps you find us.  

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